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Our approach

Our approach to giving customers a better way to live is based on three key values.


Three key principles guide us towards achieving our purpose of creating a better way to live: Building Responsibly, Thriving Communities and Valuing People. We have aligned our approach to the United Nations Sustainable Development Goals (SDGs), which aim to achieve a better global future for all by addressing key social and environmental challenges such as health & wellbeing and biodiversity. We have focused on the three SDGs where we believe we can make the strongest contribution towards their achievement, ensuring we play our part in environmental protection and creating value for society.


Building responsibly

We care about the quality of the homes we build, are committed to providing safe and considerate working environments and work hard to manage the environmental impacts from our activities.


SDG 15 - Life on land

Our biodiversity strategy, Nature for People, seeks to put the natural environment at the heart of our developments and the lives of the people who live there. We are developing a net gain approach to biodiversity; ensuring nature is enhanced as a result of our activities and people can access and enjoy nature in their daily lives. More than 1,134 acres of land on our developments in-progress is green space or landscaped communal areas for the enjoyment of all. Find out more about our work to protect the environment, including our longstanding membership of WWF’s Global Forest and Trade Network.


Thriving communities

Our philosophy is to create attractive and desirable places to live that contribute to wellbeing and take into account the needs of the local community. Our innovative design principles ensure our developments enhance the appeal of an area and stand the test of time.


SDG 11 - Sustainable cities & communities

We work closely with communities to base our designs around what is important locally, creating attractive places to live which encourage healthier lifestyles and instil a strong sense of community spirit. In 2021 Redrow committed £275 million to improving local communities, including provision of facilities to support education, health, and transport. We design our developments to have safe and attractive streets, particularly for pedestrians and cyclists, and focus on creating natural spaces where people and nature can thrive, together. Find out more about how our place-making principles help create thriving communities and how they are working in action at our Woodford Garden Village development


Valuing people

Our people are the heart of our business. We invest in attracting and developing talented people and work with education bodies to encourage the next generation of housebuilders.


SDG 8 - Good jobs and economic growth

Spending in our supply chain supports a large number of UK businesses, predominantly in the construction industry. We directly employ more than 2,000 people and have supported a further 13,200 indirect and induced jobs through the supply chain. Our industry-leading work to help address the skills shortage has seen us recognised as a Top 100 Apprenticeship employer for the fifth consecutive year. Our commitments to providing safe working environments and investing in training and development for our workforce make Redrow a great company to work for. Find out more about our apprentices and training and development programmes

We are members of the UK Green Building Council (UKGBC), working with them on their mission to improve the sustainability of the built environment by transforming the way it is planned, designed, constructed, maintained and operated.


We are members of the UK Green Building Council, part of the World Green Building Council (WorldGBC), a global network of over 70 national Green Building Councils. As a member we have joined an exclusive group of the industry’s aspiring leaders advocating for transformative change.

Considerate Constructors

We are Corporate Partners in the Considerate Constructors Scheme, a national initiative set up by the construction industry to improve its image. As a partner of the scheme we evidence our commitment to integrating with the communities in which we work and build, and demonstrate that our assessment performance is above industry average.

Supply Chain Sustainability School

Our partnership with the Supply Chain Sustainability School allows us to further support our supply chain to embed sustainability into their operations. The School offers a wealth of knowledge and information, which we are able to share with our suppliers.