Home / About Redrow

About Redrow

Our purpose is to create a better way for people to live. A high quality lifestyle for our customers that delivers growing returns for our shareholders.

Our values

Click on sections of the wheel to find out more

Creating a better way for people to live

Over Redrow’s history, spanning more than 45 years, it has earned a unique reputation for quality and building beautiful homes where people want to live. To help achieve this, Redrow has developed three sustainable business themes: Creating Thriving Communities by Building Responsibly and Valuing People. Implementing this strategy, whilst engaging with colleagues and stakeholders, helps Redrow deliver significant value to investors and the wider community.

2021 key achievements


into community infrastructure


of products, services & labour procured locally


of colleagues proud to work for Redrow


trainees joined Redrow


biodiversity action plans


responsibly sourced timber


of waste diverted from landfill


A Better Way To Live

Why we do what we do is simple for us. We create a better way to live by developing thriving communities, building responsibly and valuing people. These key ideals translate into a set of principles, which are applied to every new place we build. These principles, that you can explore below, put people at the heart of our design, planning, building, sales and aftercare process. This allows communities to thrive for years to come.

Delivering excellence

We are proud to deliver excellence across our business. We achieve this by focusing on superior product, fantastic places and great people.

We have a proud and proven track record for constructing award-winning homes throughout England and Wales.

Attractive homes in sustainable living environments.

Read more

Excellence in design is fundamental to what we do. It’s an integral part of our business. Our design teams pride themselves on creating well designed and attractive homes within high quality living environments that are sustainable, healthy and vibrant.

Proven products and process at every stage.

Read more

Turning quality design into homes that flow seamlessly, is integral to our business. Our skilled technical teams ensure that every detail is carefully considered, with proven products, process and techniques employed throughout every stage.

Innovative, efficient and cost-effective construction.

Read more

The quality of our construction underpins our ability to deliver a quality home to all our customers. Our innovative, efficient and cost-effective build processes incorporate carefully researched, proven products, materials and technologies.

The key to our enviable reputation.

Read more

By consistently building our homes to a high specification, we have developed an enviable reputation within the industry for understanding what our customers want and need.

A range of products to suit different lifestyles.

Read more

Our product portfolio has been carefully developed in order to offer a range of different homes to suit many different lifestyles. From period properties inspired by the past to the contemporary styles of today, there’s a Redrow home for everyone.

Creating homes for today and tomorrow.

Read more

Through new ideas and innovative ways of thinking, we create homes that are right not just for today, but for tomorrow too. By continually refining what we do and embracing new technology, we ensure that we remain at the forefront of the industry by delivering efficiencies in productivity and communication.

All our homes are built by people, for people, and people are crucial to every aspect of our business

Attracting and retaining talented people.

Read more

Whichever area of our business they work in, our people are fundamental to our business. As we grow we want our people to grow, so we continually invest in attracting and retaining talented staff, providing career development and training, and delivering succession planning for the future.

Delivering 5 Star care throughout.

Read more

We work hard to delight our customers at every stage of their home buying process, from the first point of contact through to moving into their new home. Our site managers and customer service teams are dedicated to delivering 5 Star customer care throughout.

Creating homes, jobs and infrastructure.

Read more

Each Redrow development not only creates a new community, but it also relates to an existing community and we aim to ensure that all these communities benefit from our development and investment, by creating much needed new homes, local jobs and wealth, as well as a new and improved infrastructure.

Maintaining the highest standards.

Read more

We are dedicated to maintaining the highest standards of health and safety as our business grows. We have expanded our own in-house dedicated team of health and safety professionals to ensure that our teams on site are properly trained, supported and audited.

Sharing ideas and experience.

Read more

At Redrow we encourage strong communication throughout all aspects of the business to enable everyone to share ideas and experiences, helping to build a stronger team and deliver profitable growth.

Investing in the future of our business.

Read more

When people begin working with Redrow we believe it is just the start of what we hope will be a long and fruitful journey. By investing in the development of our people, we help to build careers and support lives for years to come. At our purpose built training centre in Tamworth, we have a dedicated learning and development team which aims to help our people to support the growth of our business and the future of the industry.

We're committed to finding, developing and managing locations in which people want to live, work and enjoy

Delivering sustainable and profitable growth.

Read more

The quality and location of our land bank is fundamental to delivering sustainable and profitable growth. Our experienced land teams focus on the investment and promotion of strategic land together with shorter term opportunities where we can add value through master planning and technical expertise.

A commitment to deliver on our promises.

Read more

High quality developments require a huge investment in finances, skills, partnerships and relationships, with the entire business operating with skill and professionalism to deliver on its promises. This company-wide commitment lies at the heart of everything we do.

Using local insight to offer a high level of support.

Read more

Our network of regional offices gives us the local insight required to identify and develop attractive, profitable development opportunities across England and Wales, while also offering the high level of support services that customers and partners expect wherever they are located.

Other pages you may be interested in

Latest news
Read more here
Read more here
Read more here
Our history
Read more here